Hazera’s breeders and scientists provide its world-wide customers with varieties resulting from decades of experience. Hazera promotes the innovation process by reinvesting around 20% of its revenue in Research and Development.
Meeting the challenges of growers, plant raisers, retailers, processors and consumers requires foresight. Hazera achieves this through extensive market research and client collaborations, and breeding and research activities are guided by strong market-orientation. New varieties introduced by Hazera offer first-class products with robust performance, resistance to pests and diseases, tolerance of varied environmental conditions, and consumer appeal.
Conventional techniques form the core of Hazera’s vegetable breeding process. These activities are enhanced through the development of technology that reduces the time-to-market. Hazera’s scientists stimulate breeding progress through their expertise in fundamental disciplines including plant pathology, physiology, biochemistry, cell-biology, genetics, bioinformatics and scientific computing. Hazera is committed to actively applying next-generation technology in the areas of DNA sequencing, phenotyping, and data management to increase the efficiency of breeding and technology development.
Hazera’s Research and Development has a global presence, with four centres and eight breeding stations located in key agricultural and horticultural areas. This allows extensive assessment of the performance of varieties prior to release to ensure their adaptation to local and regional environmental conditions and growing practices. The R&D centres engage in cooperative projects with various technology-providers, including research institutes and universities to further assist scientific progress.